Privacy Policy

1. Information We Collect

1.1 Information You Provide

• Contact Information: Name, email address, phone number, and company details when you request audits, demos, or contact us
• Communication Data: Content of messages you send us through contact forms, email, or other communication channels
• Newsletter Subscription: Email address and preferences when you subscribe to our newsletter
• Demo Booking Information: Scheduling preferences and meeting details through our Cal.com integration

1.2 Information We Collect Automatically

• Usage Data: Pages visited, time spent on site, click-through rates, and user interactions
• Technical Data: IP address, browser type, device type, operating system, and referral sources
• Analytics Data: Aggregated data about site performance and user behavior through Google Analytics
• Cookies: Essential cookies for site functionality and optional cookies for analytics and marketing

2. How We Use Your Information

2.1 Primary Purposes

• Respond to your inquiries and provide requested services
• Schedule and conduct product demonstrations
• Provide free business process audits
• Send newsletter content and product updates (with your consent)
• Improve our website functionality and user experience
• Analyze website performance and user engagement

2.2 Legal Basis for Processing (GDPR)

• Consent: Newsletter subscriptions and optional analytics cookies
• Legitimate Interest: Website functionality, security, and business communications
• Contract Performance: Providing requested services and support
• Legal Obligation: Compliance with applicable laws and regulations

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party services that help us operate our website and business (e.g., Cal.com for scheduling, email service providers)
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets (with notice to you)

4. Data Security

We implement industry-standard security measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure hosting infrastructure with access controls
• Regular security audits and updates
• Limited access to personal data on a need-to-know basis
• Employee training on data protection and privacy

5. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Contact Inquiries: 3 years from last contact
• Newsletter Subscriptions: Until you unsubscribe
• Analytics Data: 26 months (Google Analytics default)
• Marketing Data: 3 years or until consent is withdrawn

6. Your Rights

Under GDPR and New Zealand Privacy Act, you have the following rights:

• Right to Access: Request a copy of your personal data we hold
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Opt-out of certain types of processing
• Right to Withdraw Consent: Remove consent for optional processing

To exercise these rights, please contact us at privacy@easetech.co.nz

7. Cookies

We use cookies to enhance your browsing experience and analyze site traffic:

• Essential Cookies: Required for basic site functionality
• Analytics Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings

You can control cookies through your browser settings. However, disabling essential cookies may affect site functionality.

8. International Data Transfers

Your personal information may be processed in countries outside New Zealand, including the United States and European Union. We ensure appropriate safeguards are in place for international transfers, including:

• Data processing agreements with service providers
• Compliance with applicable data protection laws
• Implementation of standard contractual clauses where required

9. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information about a child, please contact us immediately.

10. Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notifications for significant changes (where we have your email)

11. Contact Information